Call 01299 896 666 to book

The Elms is committed to the principles of applying sustainable tourism.

Wherever possible, we will endeavour to minimise the impact of our business on the environment.

We try to conserve energy wherever we can and we have an ongoing process of improvements being carried out within the hotels that will help to preserve our planet's natural resources and reduce the amount of energy that is wasted.

In order to be more environmentally friendly, we are continually exploring ways in which we can increase the amount of recycling that we do, so that we can help to reduce the amount of waste going into landfill sites.

Privacy Policy

We’re committed to protecting your privacy. This policy details what personal information we collect and why we collect it, how we use your information and how you can access and update it.

Who we are

We are The Elms hotel, restaurant and spa, owned by Gemini Group Ltd. The registered address for Gemini Group is Gemini House, Stourport Road, Kidderminster, DY11 7QL.

What information do we collect about you?

We collect information while you use our website and when you get in touch or sign up to our email newsletter. The personal information we collect from you while using the site includes your IP address and information about what pages are accessed and when. If you contact us, sign up to our email newsletter or register as a Friend of The Elms, we will also collect your postcode, date of birth, address and phone number. Website usage information is collected using cookies (see below).

If you subscribe to our email newsletter, your information will be stored in the Campaign Monitor newsletter system. If you register with Friends of The Elms, the data is passed to us so that we may include it in Campaign Monitor and store it on our in-house system too.

We have put in place suitable physical, electronic and managerial procedures to safeguard the information we collect. Any personal information is kept private and securely stored until a time it is no longer needed, or until you request that we remove it from our records.

How will we use the information about you?

If you subscribe to our email newsletter or Friends of The Elms, we will contact you by email with news, event alerts and special offers relating to The Elms and your areas of interest. Newsletters may record subscriber data relating to engagement and we may use this to communicate further relevant information to you. You can unsubscribe from our mailing list or update your preferences at any time by using the links in the footer of any email that you receive from us, or emailing

If you fill out a contact form on our website, we will use the details to contact you by email or telephone in relation to your enquiry.

If you make a booking through our website, we will use your information to process your order, keep you updated on its progress and request feedback when it has been fulfilled.

We will never rent, lease or sell this data to other companies or individuals. We will only transfer your personal information to a third-party if required by law to do so.

If you are unhappy with how we have collected or used your data, you have the right to complain to the Information Commissioner’s Office (ICO).

Access to your information

You have the right to access any data that relates to you, to delete it, and to object to its use for marketing. You can also check, correct and update your information (for instance, if you change address or email address). To do this, please contact us on 01299 896 666 or email


This website uses cookies, which are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They are used to tailor your return visits and provide a more personalised experience, or to assist in monitoring website usage. They do not allow us to identify you as an individual.

It is possible to disable cookies using your browser preferences. Please note that turning off cookies may affect the functionality of our website.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this page. This privacy policy was last updated on 6th March 2018.


The Elms has been adapted to accommodate all guests, regardless of any difficulties with mobility, disability, impairment, medical condition or learning difficulty. We hope the following information will reassure you that your stay will be as comfortable as possible.

  • Disabled parking available
  • Ramp access into main entrance
  • Disabled toilet in main house
  • 3 Ground floor rooms in Coach House annex
  • 1 Disabled room with wet room bathroom in Coach House annex
  • Ramp access to Coach House rooms
  • Wide doorways into all lounges, bar and restaurant
  • Ramp access to Spa
  • Disabled change and toilet in Spa
  • Ramp lift into swimming pool area
  • Hoist available for access in and out of pool
  • Ground floor conference/private dining rooms available
  • Guide dogs permitted (small daily supplement if staying)