Following a recent assessment from The AA, we’re delighted to confirm that The Elms has been given four AA Silver Stars for our fabulous hotel facilities and one much coveted Rosette Award for our fine dining Brookes restaurant. This is a huge accolade for an independently run, country house hotel and restaurant, tucked away in rural Worcestershire.
Recognition is always very welcome in the hotel and restaurant business – such a competitive place to be and with exacting standards demanded. Quite rightly so. It’s an exciting time for The Elms and I’m thoroughly enjoying the challenge of developing this most special and historic Worcestershire venue into one of the best in the county. We're not just a 4 star hotel, but a Silver Star hotel!
So how exactly does the AA star system work you might wonder? Well, there are three colour bands in addition to the star numbers. Black is first, followed by silver and then red. As you move to the top end of this range, both in stars and colours, you’ll find fewer and fewer hotels, due to the high standards expected. Four AA Silver Stars is certainly towards the high end of the scale, but we’re not complacent and future developments should help us to consider an even better result next time The AA visit us.
The enthusiasm and the passion of the team is evident and there is an exciting buzz around everything that we do.
A Rosette Award is given for the quality of the restaurant and it relates to the service provided in addition to the quality and presentation of the food. Less than 10% of restaurants in the UK have a Rosette Award and we certainly intend to gain more than one, as we further develop our fine dining – aspiring to join a most elite group.
This great performance has clearly provided a boost to the whole team that strive daily to make The Elms what it is. The enthusiasm and the passion of the team is evident and there is an exciting buzz around everything that we do. We’re proud to be an independently owned country hotel in Worcestershire and we’re extremely proud of our four AA Silver stars and our one Rosette Award.
We’d love to welcome you to The Elms soon, to show you just what makes this magical venue such a special place to be. Whether for a residential stay, a delicious meal or a trip to the spa, please do get in touch if you’d like to visit.